1. Introduction

This privacy policy outlines how Matt Frost Group Limited collects, uses, and protects personal data via our website, www.frostgroup.uk. We are committed to safeguarding the privacy of our website visitors in accordance with the UK General Data Protection Regulation (UK GDPR).

2. Data We Collect

• Analytics data via Google Analytics (e.g. IP address, browser

type, pages visited, time on site)

• Information submitted via appointment booking links (e.g.

name, email address)

• Referrals through affiliate links (e.g. monday.com), which

may track user engagement externally

3. How We Use Your Data

• To monitor and improve website performance and content

using Google Analytics

• To respond to enquiries and manage appointment

bookings

• To track referral activity related to affiliate partnerships (e.g.

monday.com)

4. Cookies

Our website uses cookies via Google Analytics to analyse traffic and usage trends. Cookies are small text files placed on your device. You can manage or disable cookies through your browser settings.

5. Sharing of Data

We do not sell, trade, or otherwise transfer your personal data to third parties. However, referral links and appointment tools may be subject to the privacy policies of the respective services (e.g. monday.com, Google).

6. Data Security

All data is handled securely using trusted platforms such as Google Workspace. Access is restricted to authorised personnel and protected by strong authentication measures.

17. Your Rights

You have the right to:

• Access the personal data we hold about you

• Request correction or deletion of your data

• Object to processing or request restriction

• File a complaint with the Information Commissioner’s Office

(ICO)

8. Contact

If you have any questions about this policy or wish to exercise your rights, please contact: